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The Value of Good Design


When deciding what is good design the “powers that be” have a formula that they use when handing out awards or just talking something up.They focus on the following four criteria: form and function, innovation, retailer and manufacturer benefit, and lastly, consumer benefit.  Heady stuff to find a product or products which meet all of these criteria.  To a purist, the possible profit margins of design are often considered secondary, but when done right, good design will make money by creating a synergy between form and function. Steve Jobs who understood the inherent bottom line value of good design as well as anyone has or probably will again once said, “Design is not just what it looks like and feels like – it is how it works!”  He also believed and said the following: “The broader understanding of the human experience, the better design we will have.”Furniture is such an integral part of our everyday life; from work to leisure to sleeping.  It is not just the latest color or finish – the designers need to be thinking about how each generation lives and design furniture to satisfy their needs.  Know the audience and the design will follow.


Sklar Furnishings